The domain name is a very important part of your website. Careful selection and key wording of your domain name is one of the most crucial parts of the initial steps in setting up any website.
There are many different reasons why you would want to make a domain name purchase. Some people do this as the first step of their Internet business, while others wait until after they have a better grasp of their business strategy, plan and direction. Whenever you decide to do it, at some point you will have to purchase your domain name. And while the process is actually very straightforward, the choices that you make can be quite complex. Here is a basic rundown on your purchase, domain name features and choices that you have available to you.
In order to find your domain name, you should first run a search to make certain that the name you have chosen is available. Most people are surprised, especially if it is their first time purchasing a domain to find that many names are unavailable. In fact, at one particular time, up to 50,000 of these domain names were being sold on a daily basis. It didn't take long until almost all of the good one and two name domains were taken. Fortunately, there are always options.
One of the best things that you can do when deciding on a domain name is to be a bit creative. Of course, if you are attempting to have your domain name match an existing business,
purchasing a domain with your business name in the URL is very important.
If, however, you are starting a new business on the Internet, you might find that coming up with a catchy domain name far outweighs having one that is descriptive in nature. Think of the website "google.com", for example. That particular name has nothing to do with searching the Internet, but through smart and clever branding, the name "Google" is now synonymous with Web search.
One of the next things you're going to have to decide is if you are going to get a .com, .net, .org or any of the other available extensions. If you plan on branding your name in one way or another, you most certainly should look for a .com as it is the most widely recognized domain name extensions. Going back with our example of Google, many people will tell you that they went to Google, not that they went to Google.com. The extension is simply understood. Unless it is absolutely necessary, you may want to stay away from the less recognized extensions, such as .info or .biz. Once you have finally found the domain name that you plan to use, purchasing it is a simple matter. You only need to choose a domain registrar and then register your new domain through them.
Your domain may be purchased for as little time as one year, up to 10 years or more in advance. However, for several reasons we won't go into here, purchasing the domain for at least a three-year term is recommended.
All that is necessary from the point of purchasing your domain, is to direct it to your Web server and then upload your website. From there, you will continue to work your business from behind the scenes and build your way to success.
Buy shorter domain name
It is always better to choose a shorter domain name for your website. Shorter names are also easier to remember than long names or phrases. Choose something that would make you click on if for further information.
It is better to add your keywords in your domain name. This is because many people look for websites using keywords. Having keywords separated by dashes in your main domain will help you in getting traffic through organic search results. If you want your site to be ranked high by the search engines then it makes a huge difference if your main keyword is in your domain name.
.com is the best
com is always the best extension to have, if people can't remember what is, that is the one they will try. Buy the others as well if they are available and redirect them to the .com.
There have been rumors that the extensions other than .net, .com or .org , have less weight with search engines.
You can look up expired domains that are either short, have good names, have keywords, or have back links. These domains can be like gold because the past owners may have put in a great deal of effort in getting web traffic. These types of domains should be considered if you already have an existing domain name. The price tag is usually a lot higher than a brand new domain name.
Put up a parking page
After you buy a domain, immediately put up a parking page with keywords and some inbound links. Even if you don't intend to use the domain for several months, aged domains have more value and legitimacy to search engines. You want a portfolio of domain names that is aged like fine wine. This way, when you start new projects, it will seem like the sites have been up for months or years and have just gained popularity and content.